Should you write the content for your blog yourself?

The best way to create content for your blog is to do it yourself. Authenticity, remember?

However, in contrast to many blog marketing experts, for instance, I believe this does not mean you must at all times write yourself. It’s better too but sometimes it’s not necessary. Let me give you an example. 

Imagine that there were interactive media such as blogs, Facebook pages and email when Einstein, Freud, Darwin, Copernicus, or any other great thinker you can think off, lived and worked.

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