In my earlier post about the 10 interactive marketing predictions by Forrester (posted recently by Josh Bernoff), I focused so much on the possibility of a Twitter acquisition that I forget to mention the nine other predictions.
OK, 2010 is here, but it’s still young so…
Let me share those that are relevant for this blog.
Forrester Research released a new report on Twitter. Since I’m not rich, I can only tell you what’s in the executive summary.
So here goes: according to the report 8% of US online adults post and read updates on Twitter at least monthly, while another 4% read but don’t post.
Seems like a small group of people, doesn’t it? Well, Forrester thinks you should, nevertheless, go ahead with your Twitter marketing (as I do, from a cross-channel perspective).