Interview (part 2 of 2) Click Consult on SMO, PPC ads, social bookmarking and guest blogging

Earlier this week I posted the first part of an interview with UK-based Click Consult on social media optimization.

In this second part, we tackle topics such as social bookmarking, guest blogging and other social media optimization techniques.

But first I wanted to know what the company thought about PPC advertising in social media and if/how it used it.

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