An internal study by Implix, amongst many other things an email marketing solutions provider with its GetResponse SOHO/SMB email marketing platform, found that video emails increase click-through rates by 96%.
The company could easily analyze this since the version 6.0 of GetResponse, launched last summer, offers audio and video recording capabilities, Twitter integration, and an iPhone application. There’s some social email marketing going on there.
Anyway, the internal study analyzed almost one billion video emails sent following the launch.