Many marketing purposes that are served by social media marketing can be defined as good old word of mouth marketing.
Now, as I told before, word of mouth does not need social media but the rise of social networking certainly increased the attention for word of mouth marketing (WOM).
Just like any other form of marketing, WOM, requires strategy and planning. And, just like any other form of marketing, there are some steps in a word of mouth marketing strategy.
Here is another piece of research. It’s already a week or so ‘old’ but I just found it when sifting through my inbox and the PRWeb press releases from the last weeks (have to clean that inbox and fast).
According to a survey, conducted by CPH Research, on behalf of Continuum Crew, Baby Boomer-aged respondents’ anxiety has shifted from the collapse of the economy to the cost of health care.
What does this have to do with this blog? Well, in fact, nothing. But the survey also found some interesting things on the media consumption of this age group (generation born between 1946 and 1964).
In fact, I quote, “the only media activity to rise dramatically (in this age group) was time spent on the Internet.