ISP Archives - Page 2 of 3 - Social Email Marketing

Email marketing: thoughts on getting people to open your emails and permission

The title of this post might seem a bit silly but with an increasing amount of emails sent, ever more email clients (remember Facebook’s plans), the need to focus on relevant content to avoid unsubscribes (and get your emails delivered) and lots of email clients blocking images, it is certainly a topic email marketers are concerned with.

On top of that, with the changing policies of ISPs regarding deliverability (where content, interaction and open rates become increasingly important), you can’t talk about it enough.

Many emails from businesses, even highly targeted marketing emails, do not even get opened. They get binned, marked as spam (often unnecessarily), or archived right from the get-go, and never see the light of day.

Email marketing: driving customer retention with email, a checklist

I found an interesting post on the Email Institute blog with tips to drive customer retention with email.

It contains some interesting insights that I would like to share with you, of course with permission of the Email Institute.

In these challenging economic times all marketers are under pressure to deliver smarter, more effective and accountable campaigns.

Acquiring new customers will always be important for long-term growth, but the demands of the economic slowdown leads to a greater emphasis on retaining existing customers and fortifying customer loyalty.