Simplify and focus: key questions for B2B content marketing

Simplify and focus. That’s been my mantra lately. When I joined Twitter and started blogging early last year, I felt like a sponge, wanting to consume as much as I could.

While I still love to learn and I read as much as I can, I also find myself really focusing on certain things while tuning out others things that may have caught my attention a few months ago. Your prospects are doing this, too.

So, as I was reading Blink by Malcolm Gladwell, I was struck by one of his conclusions.

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