Corporate social media: think outside your own discipline and integrate your tactics


Ambal Balakrishnan from ClickDocuments looks with Dave Fleet of Thornley Fallis Communications, at the fact that social media goes corporate and asked Dave to share some thoughts and tips.

Businesses have started integrating social media into their marketing efforts. However do not just social media for the sake of doing social media. 

Dave Fleet, Account Director at full-service Canadian communications agency Thornley Fallis Communications, urges companies to communicate across multiple media, over a sustained period of time, in order to succeed.

Here are some of Dave’s tips, predictions and marketing actions for the usage of social media in businesses. We start with some predictions.

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Mobile platforms and your email marketing campaign

End of last week, new data showed that an increasing number of consumers is switching to smartphones.

Other mobile platforms (netbooks, tablets, Mobile Internet Devices, hybrids and what not), are also conquering the hearts and wallets of bith business users and consumers. 

Of all business email communication, almost 40% is checked, read, and replied to using a mobile device.

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