Remember the post I did earlier this week, based upon some older texts I wrote back in the days when I (and many others with me) was trying to explain the benefits of email marketing to marketers?
I got some nice reactions by mail, on Twitter and on the post itself. So I decided to put another one online. Again, I would like your feedback on this and know how you would change it. Remember that this was written ages ago.
The question that was tackled was how companies should start an email marketing campaign, what strategic questions they should answer and how they should build lists and personalize their mailings.