HauteLook chooses StrongMail to reach fashionistas fast and viral

It’s been a while, since I had time to do some industry news. After the longer posts of the last weeks, here is a first shorter one.

Online private sale site HauteLook has selected StrongMail to take care of its email marketing requirements. These include deliverability (getting out two million emails in less than five minutes), providing a higher level of personalization, and, I quote from the press release “driving incremental top-line revenue”.

The news obviously also interested me since there is a social media component.

Read more