Social media become important customer engagement channels but email marketing is still king

This is something I posted elsewhere end of last year but it should certainly be here too.

Last December, Econsultancy released its fourth Customer Engagement Report.

The edition 2010 of the Customer Engagement Report, produced in association with cScape, found that the proportion of surveyed businesses who regard customer engagement as “essential” has risen to a record 55%.

According to the report “customer engagement is seen as being about creating relationships, which result in value both for customers and for companies”.

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