Here’s a post about ‘social marketing’, and what it is. Might seem strange for a blog that has been talking about social media marketing since over a month now but let’s look at it anyway because there is more than meets the eye.
The term ‘social marketing’ was introduced ages ago by Philip Kotler. To be precise: Kotler and Gerald Zaltman wrote an article called “Social Marketing: An Approach to Planned Social Change” in the Journal of Marketing in 1971.
You can see, given the year the article was published, that social marketing strictly has nothing to do with Internet, social media, etc.