Businesses will invest more in email marketing and social media marketing in 2010

Email marketing service provider (ESP) StrongMail recently released its “2010 Marketing Trends Survey”. The poll found that the majority of the surveyed businesses plan to increase marketing spend in email marketing and social media in 2010, making them the top two areas of investment for next year.

There is also good news for the marketing industry since the survey found that 89 percent of respondents plan to increase or maintain budgets next year.

Furthermore it seems that there is a growing confidence in the US since half of polled businesses expects their customers to spend more in 2010 and nearly a quarter more expect them to spend the same.

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Social media: some tips for creating and using Twitter accounts for business

Twitter seems to be the king of social content sharing and micro-blogging. Wherever you go and whatever you read, it is almost impossible to escape the stories about Twitter.

While detractors are quick to label it frivolous and lacking in detail, there’s some real value to Twitter as a marketing platform, especially for brands and companies that are already relatively well established online.

The hardest step for marketers is signing up to Twitter. There are so many decisions to make, so many factors to isolate, and so many choices that can only be made once.

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