Social media management: a look at the new features of Radian6

Radian6 has recently rolled out some new features to make it easier for its users to dive into the data in its platform.

Feature 1: The Topic Profile QuickStart Tool

This new tool is particularly designed for the new users of Radian6. It enables users to create new topic profiles quickly without many hassles and set up a Radian6 dashboard. 

QuickStart tool features a series of guiding prompts to help a new user with little or no technical knowledge set up topic profile and get their monitoring faster and easier. Users can easily group their keywords by brand, competitor or industry. Auto-configuration of sentiment settings around the user’s brand is also easier now.

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Marketing in 2010: social, listening and real marketing metrics

In my earlier post about the 10 interactive marketing predictions by Forrester (posted recently by Josh Bernoff), I focused so much on the possibility of a Twitter acquisition that I forget to mention the nine other predictions.

OK, 2010 is here, but it’s still young so…

Let me share those that are relevant for this blog.

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