social media

Bill Gates goes social and throws in his influence for Haiti (and so should you)

Seems like Bill Gates has a real Twitter account now. Launched two days ago and already over 275,000 followers when I last checked.

Bill follows people to. Forty until now. Welcome to Twitterville, Bill (is the word Twitterville copyrighted, Shel?).

In his first post Bill (can I say Bill, Bill?) tweeted “Hello world” and some other things.

If you expect that Bill’s Twitter account is all about Microsoft, think again. He is talking about Haiti (and so should you because, even if you’re not Bill Gates or whatever; if you can convince one follower to donate – and of course donate yourself – you made a difference).

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Social media and community building

The world of social media has presented some unique opportunities not just to marketers, but to community organizers and communicators.

In fact, social media marketing is all about community building. Building a community is not limited to people with a product to market, it can be a remarkable opportunity for entrepreneurs who are still deciding on a product, non-profit groups looking to unite passionate people, and of course, marketers looking to connect with a wide audience.

These four methods will help you build a community, connect with your users, and create social media ‘permission marketing’ assets.

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