Joseph Jaffe at MarketingSherpa’s Email Summit ’10: happy customers equal new customers

Joseph Jaffe, keynote speaker at MarketingSherpa's Email Summit '10 Today, Joseph Jaffe opened the second day at MarketingSherpa’s Email Summit ’10. It seems that Joseph’s keynote was quite a success, the last few hours the things he said were all over Twitter.


Our man in Miami followed Joseph Jaffe’s keynote, below you can read what he mailed me about it. Joseph Jaffe presented his new book and theory, called “Flip the funnel”.


Kenny, who runs Emailgarage, feels that the new theory is a bit like Frederick F. Reichheld’s customer loyalty but then with a social media marketing flavor. Since I first interviewed Joseph ages ago on his book “Life after the 30-second spot”, we met several times and besides being a nice bloke, he knows how to passionate an audience. Our man in Miami seemed excited too, but he tried to resume Joseph’s keynote in a few snapshots. Here they are:



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Bill Gates goes social and throws in his influence for Haiti (and so should you)

Seems like Bill Gates has a real Twitter account now. Launched two days ago and already over 275,000 followers when I last checked.

Bill follows people to. Forty until now. Welcome to Twitterville, Bill (is the word Twitterville copyrighted, Shel?).

In his first post Bill (can I say Bill, Bill?) tweeted “Hello world” and some other things.

If you expect that Bill’s Twitter account is all about Microsoft, think again. He is talking about Haiti (and so should you because, even if you’re not Bill Gates or whatever; if you can convince one follower to donate – and of course donate yourself – you made a difference).

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