Our man in Miami followed Joseph Jaffe’s keynote, below you can read what he mailed me about it. Joseph Jaffe presented his new book and theory, called “Flip the funnel”.
Kenny, who runs Emailgarage, feels that the new theory is a bit like Frederick F. Reichheld’s customer loyalty but then with a social media marketing flavor. Since I first interviewed Joseph ages ago on his book “Life after the 30-second spot”, we met several times and besides being a nice bloke, he knows how to passionate an audience. Our man in Miami seemed excited too, but he tried to resume Joseph’s keynote in a few snapshots. Here they are: