Social media marketing, choice and Starbucks

I have been working all day on a content marketing and social media marketing document.

I was thinking about a way to say why it’s important to offer people a choice of ways to connect with a business.

Choice is so important but it’s also a necessity: if your business only uses a few interaction channels (I avoid communication channels on purpose), you just don’t connect with everyone and you’re not there where your customers, prospects or brand lovers are.

It’s simple mathematics.

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