No, this is not a post about the advantages of integrating social media and email marketing or some great social email marketing case study.
It’s about ESP StrongMail itself. The company announced “record revenue in 2009”.
And it looks as if the innovations and acquisitions of the ESP regarding social media and email marketing have played a prominent role.
It’s been a very busy day so in this post I might do some copy and paste from a press release. Yesterday, StrongMail announced the latest version of its Message Studio.
What’s new? First of all, the new Message Studio now includes Campaign Optimizer, a tool that leverages multi-variate testing to automatically optimize campaigns in real-time.
You know what that means: StrongMail now offers the possibility to test what content etc. performs best so that you can optimize the remainder of the campaign.