The impact of social media continues to surprise

Ryan_Schoenefeld_1 In a New York Times article entitled, “Sun’s Chief Executive Tweets His Resignation,” by Ashlee Vance, I learned of the implications that social media networking has brought about.

Who would have thought that a social media networking platform could be an avenue for such an announcement? Maybe it is should be expected though — with more social networking tools to use, this could become a new option for people, and ultimately develop into a trend for individuals to harness.

Regardless of what is going to happen as a result, Jonathan Schwartz, the previous chief executive at Sun Microsystems has seemingly paved the way for people to imitate him; even if he didn’t intent to.

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Customer engagement: AT&T accelerates down the road of loyalty

Logo_at&t Chron.com recently published a press release on behalf of PR News Wire and First Call. The article was entitled, “AT&T Earns Top Ranking for Wireless Customer Loyalty in Leading Marketing Research Study,” and painted a picture of the current situation at AT&T; a situation that may seemingly benefit them now and in the future.

It may also assist with prospective customers and current customers alike. It may be true that you can’t fully analyze, determine, understand and measure the beneficial nature of building a customer-centric foundation, but AT&T would like to try and seem to be tackling the approach on the right note.

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