Email marketing, social media, etc.; another plea for a holistic and integrated marketing approach

It’s been a while, since I heard about the famous article in the Wall Street Journal. You know, the “Why Email No Longer Rules…” article that caused a bit of a stir among email marketers (and probably generated huge traffic for the WSJ, controversy is one of the best traffic builders for online publishers, eyeballs and CPM revenues guaranteed).

Today, just like any other Saturday, I spent some time surfing the Web and discovered a blog I didn’t know before. It’s called Marketing Trenches and has quite some nice posts (and it’s frequently updated, which is still rather rare for company blogs).

The company behind the blog is US-based marketing consulting firm Right Source Marketing, and I decided to follow them.

What I wanted to share, however, was a post by Will Davis, the guy in command at Right Source.

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