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Social media marketing: retain social connections by being consistent and offering value

On social media there are quite some marketers and “entrepreneurs” that rush to provide a solution to problems that exist in the now. They sometimes end up succeeding. Earnings rush in and everything appears to be golden.

Of course, there is a downside. For short-term thinkers and instant entrepreneurs, that downside is the quick fall-off that comes with short-term income. Social media marketing isn’t about short-term quick wins, of course if your business wants to use social media in a professional way. It is about long-term strategies and relationships.

Jim Sterne: social media KPIs are dependent on the individual organization and its goals

Earlier this year I interviewed Jim Sterne, a few weeks before the SES conference in London, where Jim was a keynote speaker (you can read the interview here). The purpose was that I would attend the event, but unfortunately I couldn’t make it.

However, I closely followed the event online and saw an interview with Jim by Byron Gordon on YouTube (you can watch it below). In the interview Jim announced that he was writing a new book, on measuring the business value of social media marketing. Good news, for me anyway. So I thought it was time for a new interview and asked Jim to give a sneak preview of his book.

He was kind enough to send me much more than a sneak preview. However, let me start with the answers Jim gave to the questions I asked him, before sharing some takeaways from Jim’s book that will be published by John Wiley & Sons.