The people at social media marketing agency Mindjumpers, recently posted about an interesting campaign that really made a very good use of social media and co-creation.
You can read it below.
Soda company Mountain Dew understands that the best promotion comes from your already dedicated fans. With a Facebook Page with over 800,000 people connected to it, they chose to use it for launching the DEWmorcrazy campaign.
Recently, a friend called me. He is a social media and content marketing consultant. He told me he had to make an offer for a company that wanted to have a blog and be on Twitter and on Facebook.
Not that the firm really believes in social media. They just thought, with all the social media talk, they needed at least to have some social media presence because, I quote my friend, “we don’t believe in it but we have to be there and you never know that one day these things turn out to work”.
So my friend was among the several people that were asked to make an offer to build (well, design) that blog, set up that Facebook page, create that Twitter account, add a nice background to it and get ‘some followers’.