WOM Archives - Page 2 of 5 - Social Email Marketing

Word-of-mouth in the digital age: introducing “word-of-mouth equity”

One of the “marketing techniques” that thrived in the recession year 2009, was word-of-mouth marketing. Word-of-mouth is a natural human phenomenon, word-of-mouth marketing is a set of techniques and strategies to strengthen and induce it.

There is a lot of confusion about the differences between viral marketing, word-of-mouth marketing, buzz marketing, connected marketing and even social media marketing.

However, as I explained in previous posts, word-of-mouth has always been around, as well as word-of-mouth marketing.

The first steps in word of mouth marketing: defining the goals, creating the story and finding the storytellers

Many marketing purposes that are served by social media marketing can be defined as good old word of mouth marketing.

Now, as I told before, word of mouth does not need social media but the rise of social networking certainly increased the attention for word of mouth marketing (WOM).

Just like any other form of marketing, WOM, requires strategy and planning. And, just like any other form of marketing, there are some steps in a word of mouth marketing strategy.