Word-of-mouth marketing Archives - Page 3 of 8

Word-of-mouth in the digital age: introducing “word-of-mouth equity”

One of the “marketing techniques” that thrived in the recession year 2009, was word-of-mouth marketing. Word-of-mouth is a natural human phenomenon, word-of-mouth marketing is a set of techniques and strategies to strengthen and induce it.

There is a lot of confusion about the differences between viral marketing, word-of-mouth marketing, buzz marketing, connected marketing and even social media marketing.

However, as I explained in previous posts, word-of-mouth has always been around, as well as word-of-mouth marketing.

Viral marketing: a bunch of tips on how NOT to do it

Despite all the viral marketing success stories, there is still an embarrassing number of amateur mistakes made in the average viral marketing campaign.

From plans falling apart to downright terrible marketing messages, newbie viral marketers tend to walk along a risky path. While success is still waiting at the end, there are several no-nos that are there to catch up marketers along the way.

In this post you will find five anti-tips that will help you plan and execute a successful viral marketing campaign, without any potential hold-ups or failures.