A community is something that you earn

Your company probably has a bunch of media, tools, content, etc. However, no matter how strong your communication power is: people ultimately decide for themselves whether they find what you do worthwhile.

Conversation, dialogue, sharing, co-creation, collaboration and participation are key elements in social media marketing and in building communities.

A community is something you have to deserve. Share your experiences, thoughts, tips, etc. Provide value, and you’ll get value back.

Recently, I read an interesting post from David Alston of Radian6. He said “community is a mindset”. And that is very true.

Communities and social media are indeed more than a set of media, tools and strategies.

Community is an attitude that begins with customer-oriented thinking, involves a mindset of sharing and communicating and ends in real, personal, open and authentic relationships instead of anonymous connections.

Bookmark and Share

Join me on Twitter

Subscribe to my email newsletter

Join me in the Social Marketing Forum