Your company probably has a bunch of media, tools, content, etc. However, no matter how strong your communication power is: people ultimately decide for themselves whether they find what you do worthwhile.
Conversation, dialogue, sharing, co-creation, collaboration and participation are key elements in social media marketing and in building communities.
A community is something you have to deserve. Share your experiences, thoughts, tips, etc. Provide value, and you’ll get value back.
Recently, I read an interesting post from David Alston of Radian6. He said “community is a mindset”. And that is very true.
Communities and social media are indeed more than a set of media, tools and strategies.
Community is an attitude that begins with customer-oriented thinking, involves a mindset of sharing and communicating and ends in real, personal, open and authentic relationships instead of anonymous connections.
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