A community is something that you earn

Your company probably has a bunch of media, tools, content, etc. However, no matter how strong your communication power is: people ultimately decide for themselves whether they find what you do worthwhile.

Conversation, dialogue, sharing, co-creation, collaboration and participation are key elements in social media marketing and in building communities.

A community is something you have to deserve. Share your experiences, thoughts, tips, etc. Provide value, and you’ll get value back.

Read more