bottom line Archives - Social Email Marketing

Thanks to a partnership with the people of NetLine, we can now offer you some relevant free white papers and reports.

We download every paper ourselves first so that we can assure that you will only get the best of the best.

In a first report, by Genesys and called ‘Creating Great Customer Conversations’, you find interesting data and tips by Genesys and Gartner on customer service interactions in this social media day and age.

Keywords: cross-channel and social networks.

According to Genesys, consumers are moving quickly to engage over multiple channels but enterprises have not kept pace with customer expectations.

If you want your email marketing program to succeed, you need to invest in the necessary resources, tools, creativity and time. You remember how, in the old days, we always said that “email marketing was cheap because it required no stamps”?

Well, those were the days that many of us looked at email marketing as the online equivalent of direct marketing. Email often still serves direct marketing purposes, but it has become much more than that. And, yes, email marketing still has a low cost per contact.

But for companies that want to go beyond good old email marketing (and that should be all companies), it’s time to spend that extra bit of time, intelligence, tools and effort.