Recently, various studies and columns were published about the differences between B2C and B2B email marketing. This is not surprising, since more and more attention is being paid to the importance of content, personalization, automation and segmentation of email, and the link between email and other marketing and customer intelligence platforms such as web analytics, CRM, lead management, social media and marketing automation tools.
It’s of course always useful to provide quality and value, write relevant content, personalize your emails in function of the recipient, integrate web analytics and social media, etc. But the increasing attention for all of these things is not a coincidence. Of course, there’s the deliverability aspect and the transformation of the methods that ISP’s use and test, like the interaction with the emails. Relevance is becoming key in deliverability.