JP DC

J-P is the founder of i-SCOOP. He's a trusted digital transformation consultant. J-P is active on the crossroads of marketing, management, customer service, publishing, digital technologies, psychology, media and IT since 1992.

Tamara Gielen: a new contributor with a gift

Tamaragielen Well, of course all contributors of this blog are gifted but this one comes with a real gift. I guess I don’t have to introduce my friend and even a bit my ‘coach’ Tamara Gielen (and this lion needs a coach sometimes) to the email marketers among you.

Tamara is the founder of The Email Marketer’s Club, blogs on Be Relevant! and is an independent email and digital direct marketing consultant with over 10 years of experience in online, email and direct marketing.

If you recently went to an email marketing event somewhere in the world, you might have seen Tamara giving a workshop or presentation.

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Developing a social media marketing strategy

Whitepaperleadgen This blog has been bringing news, tips and interviews regarding social media marketing, email marketing and the integration of both for three months now.

This weekend, after having a chat with some friends (thank you Tamara), I decided to focus more on hands-on advice.

So I created a 14-page guide on how to develop a social media marketing strategy.

It also contains an action sheet about social media marketing.

In this first guide (so I hope there will be more) I look at some of the main strategic social media marketing considerations and provide you a list of questions to ask yourself before implementing a social media strategy or to improve your existing strategy.

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