The role of Twitter and blogs in lead generation for small and medium businesses

A recent report from HubSpot claims that inbound online marketing attracts more and cheaper leads small and medium businesses.

HubSpot, as you probably know, but for the record, an inbound online marketing platform and company, says that, well, what it does has the potential to double the average monthly leads for smaller and medium level businesses.

A company’s presence on Google as well as its customer base can take a hike if a community of followers is created through twitter and a regular influx of updated content on a blog is guaranteed.

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HubSpot: the optimal number of blog posts for generating more leads


Blog Have you ever thought about the relationship between the number of blog posts and the leads generated? I haven’t but then again, I don’t generate leads.

Anyway, other people have been thinking about it. According to a (more or less) recent study and statistical analysis conducted by HubSpot, as the number of articles on a blog post surpasses the number 20 (based on blog articles at the beginning of the month), the number of monthly leads will grow.

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