Inbound marketing & lead generation Archives - Page 2 of 3

For our Social Marketing Meetup, we recently organized in Antwerp, I asked some people from all over the world to share in just one minute by video what social media means to them, from their perspective.

The results are some home-made videos in which industry leaders express their opinions. One of them was Steve Woods, CTO of B2B marketing automation company Eloqua, whom I interviewed earlier and who was invited by my good friend Koen De Witte, whose company Lead’fabric is the European partner of Eloqua and recently concluded a partnership with leading demand generation agency Pedowitz Group.

Steve is a leading B2B sales and marketing strategist who wrote a great book, Digital Body Language (you can download some chapters here) and has an excellent blog with the same name.

J-P De Clerck looks at the role of display ads in the inbound marketing and social media era. Please share your thoughts.

Next month, IAB Europe organizes its annual Interact Congress, this time in Barcelona. As you know, the IAB, in Europe at least, is predominantly about interactive advertising (yes, it’s in the name of the organization).

For a few years, I’ve been posting now and then on the blog of the event and, after a break, I started again this year. But what was I going to write about, especially in regard to the more traditional forms of interactive advertising like display ads and even search engine ads (do you still spend PPC budgets on AdWords? I rarely do, CPL too high). What is, in fact, the role of online advertising, and more specifically, display advertising in a world where inbound marketing increasingly rules?