Social media marketing

The Tipping Point and social media

Jonas Klit Nielsen from Mindjumpers This is not a post about when social media hits the Tipping Point; it’s more a bunch of some initial thoughts on a part of Malcom Gladwell´s theory and who in social media it applies to.

Said from the beginning – I would like your comments and thoughts on this – so please while reading, prepare yourself to leave those valuable thoughts.

At Mindjumpers, we have for a while now been looking into the first part of the Tipping Point theory, the part of how things go viral, not through the quantity of people, but through the quality.

Read more

Social media marketing strategies and the training of your employees

Last week I posted some thoughts about the employee perspective of setting up a social media marketing strategy.

The employee factor is not the only one that requires looking at in your organization when engaging in social media marketing. There are more aspects that I will tackle in further posts but for now, let me share some more thoughts about the employee viewpoint.

So many are using social networking programs you may be surprised many of your employees or those in your department have no grasp of social media marketing. 

Educate them on not only your goals, but how you think they can be achieved. Training is important for companies looking to humanize a brand and starting with social media. 

Read more