HubSpot: website traffic is meaningless, unless it converts into leads

In a new slideshare presentation HubSpot presents some stats from the ‘Inbound marketing’ report it published earlier this year but the slideshare also contains interesting data and tips regarding SEO and Social Search.

According to HubSpot’s Mike Volpe, search is clearly going social. I quote: “SEO rank is now a meaningless metric”. Note that Mike says SEO rank, not PageRank or search engine position. That’s because Volpe wants to make clear that, as you know, search has gone beyond its traditional environment and involves a lot of real-time these days but there is more…

If you skip the first slides (unless if you don’t know what inbound marketing is), there are some interesting findings and SEO tips based upon data from Website Grader. For the record: that’s a free SEO tool HubSpot offers to get a report on the SEO status of your site and some social media data as well.

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YouTube (channels) and search engine optimization

Youtube To most marketers, YouTube is known for its possibilities regarding word-of-mouth, viral marketing and for its integration possibilities within other environments.

Think about the ways you can use YouTube as a blogger, within social media and increasingly in other communication and marketing channels.

However, since Google started including YouTube in its search engine results, the most popular online video sharing platform is gaining attention for search engine optimization purposes.

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