HubSpot: website traffic is meaningless, unless it converts into leads

In a new slideshare presentation HubSpot presents some stats from the ‘Inbound marketing’ report it published earlier this year but the slideshare also contains interesting data and tips regarding SEO and Social Search.

According to HubSpot’s Mike Volpe, search is clearly going social. I quote: “SEO rank is now a meaningless metric”. Note that Mike says SEO rank, not PageRank or search engine position. That’s because Volpe wants to make clear that, as you know, search has gone beyond its traditional environment and involves a lot of real-time these days but there is more…

If you skip the first slides (unless if you don’t know what inbound marketing is), there are some interesting findings and SEO tips based upon data from Website Grader. For the record: that’s a free SEO tool HubSpot offers to get a report on the SEO status of your site and some social media data as well.

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Retweeting and how to do it (part 1 of 2)

You know that Twitter has introduced a retweeting feature a while ago now. When I started this blog, I posted a slideshare presentation by viral marketer Dan Zarrella called ‘Science of ReTweets’. 

Check it out, it has some interesting data. In this post, I take a closer look at Zarrella’s retweeting tips, feal free to share your thoughts and own experiences with retweeting.

Of course I will look at the subject from a marketing viewpoint, not from a personal one. Don’t forget Twitter is that too: a way of just staying in touch with people, meeting new ones, status updates and so much more.

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