Digg and social bookmarking: content and community tips to gain traffic

This week-end I finally found some time to get active on Digg. I already used Delicious for this blog but the advantage of Digg is that you can share your favorites and at the same time delve up some good content from others, etc.

Over the next few weeks I will be testing out the effects of Digg. Well, in fact, I’m testing out quite some things at the same time, for the moment: social bookmarking and a dozen of social media tools such as Spredfast and Twittercounter, the well-know service of Boris Veldhuijzen van Zanten, the guy behind The Next Web blog and conference, who I will be interviewing when he’s back from his trip to the States. In fact, the last time I interviewed him was just before the launch of The Next Web, time goes fast sometimes.

Back to social bookmarking and Digg.

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Interview: trends in Search Engine Marketing and PPC advertising

Joseph Kerschbaum, Client Services Director at Clix Marketing Whether you’re talking about Twitter, social bookmarking or any other service: search engine marketing is never far away. 

In case you haven’t read the interview with Michael Kahn regarding Twitter and social media (and you really should read it, see link below this post): Michael stated that the search engines rank Twitter pages highly for brand name searches.

He also said: “Social sites within the search engine results pages (SERPs) are here to stay. If brands do not control their Twitter page, they risk losing control of their brand’s message on Twitter and in search.” So, search matters in social media marketing, especially from a SEO (Search Engine Optimization) viewpoint.

Want more proof? Look at the agenda of the upcoming Search Engine Strategies London conference: there is a lot of social media going on there. So, I decided to create a new ‘category’ on this blog, I called it ‘social SEM’ (so that there is no confusion with Google’s social search).

However, before talking social search, let’s take a look at some of the evolutions in the search engine market. I interviewed Joseph Kerschbaum, Client Services Director at PPC company Clix Marketing on 2010 global PPC and SEM trends.

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