Yesterday, UK-based SEO Consult, TopSEO’s number 1 UK SEO agency, sent out a press release highlighting that social media optimization “can be of considerable benefit to a website’s rankings in the search engine results pages (SERPs)”.
I guess most SEM marketers will agree on this and the fact that yet another SEO agency highlights it, is again an illustration of how social media are affecting what we do as marketers.
UK-based Search Engine Marketing (SEM) company Greenlight, recently revealed its “top 10 predictions for natural and paid search in 2010”.
Now, this blog is not really about search engine marketing but about the impact of the changing online behavior of people (as a result of the social Web) on all areas of marketing. So it shouldn’t come as a surprise that this involves SEM too as I wrote before.
The interesting thing about Greenlight’s predictions is that social media play a very prominent role in them. Some examples.