On this page we suggest some relevant white papers, eBooks and reports. We download everything ourselves first to review it. And of course we’ll put some guides and papers from ourselves here. The white papers we put here are also often mentioned in blog posts where we resume them. Below is our – now small – selection.
Please note that the papers link to other pages since of course most providers require some data in exchange for this valuable free content. And if you like our selection, please tweet this page and subscribe to our newsletter where we inform subscribers when we have added new ones.
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Sales 2.0: How businesses are using online collaboration to spark sales
 What is it?
Data & tips regarding using social Media to connect with prospects and adaptation of Web 2.0 concepts and technologies to improve and accelerate sales process. Written & offered by Social Media Today, Techdirt Insight Community and Oracle. Who published it?
See above
How do you get it?
By clicking here and filling in the form.
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Mastering Your Email Reputation: Seven Strategies for Improving Deliverability
 What is it?
This whitepaper
outlines seven of the most important strategies for measuring, managing
and maintaining your reputation as a commercial email sender.
Who published it?
StrongMail
How do you get it?
By clicking here and filling in the form
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22 quick tips for better email marketing
 What is it?
22 practical and actionable tips that can be implemented today to help you generate better results in email marketing, tackling several topics such as content, deliverability, testing, engagement and social media.
Who published it?
StrongMail
How do you get it?
By clicking here and filling in the form.
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The Guide to Emerging Marketing Technology and Social Media
 What is it?
An easy-to-read 80+ page eBook for marketers that want to learn about Twitter, Facebook, social media monitoring, social bookmarking, blogging, LinkedIn, social media optimization, widgets, video sharing, etc.
Who published it?
MarketingSavant
How do you get it?
By clicking here and filling in the form.
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How to Increase Email Deliverability by
Bolstering Your Sender Reputation
 What is it?
This white paper describes the components of deliverability,
why reputation is the most important indicator of deliverability,
and what marketers can do to improve reputation and boost
deliverability.
Who published it?
GoldLasso
How do you get it?
By participating to our email marketing survey
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Four ways to take
your Search Marketing
to a new level with
Social Media Monitoring
 What is it?
Comprehensive white paper about various ways in which Social Media Monitoring (SMM) is a powerful tool to Search Engine Optimization (SEO) for getting your web site ranked and found by your target audience.
Who published it?
Alterian
How do you get it?
By clicking here and filling in the form.
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| Insider’s Guide to Internet Marketing: Get. Convert. Measure.
 What is it?
This guide explains 3 core steps to a successful online marketing initiative: get traffic, convert visitors and measure revenue drivers.
Who published it?
Fathom SEO
How do you get it?
By clicking here and filling in the form
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Email in the Age of Social Media
 What is it?
A customer-centric and integrated view, including tips, on integrating email with social media accelerators like social networking, micro-blogging, blogging and bookmarking and referencing.
Who published it?
StrongMail
How do you get it?
By clicking here and filling in the form.
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