We have been posting a lot about the measurement and ROI of social media marketing lately.
Here is a post by contributor Ambal Balakrishnan’s ClickDocuments blog that looks at the topic from a practical perspective.
Is your time spent on social media networks worth your investment? When using social tools for marketing purposes, you need to provide metrics that will justify your efforts. But how can you measure discussions, tweets, engagement and relationships?
The Search Engine Marketing Professionals Organization (SEMPO) just released its latest report on the state of search engine marketing.
Reportedly, 1,472 responses were used to publish the findings in the report. One of the key findings in this report revealed just how powerful Google is as a search engine with 97% of the responding companies claiming that they paid to advertise via Google AdWords.
Google is well aware of this and the majority of responses concluded that they had to pay more for Google services than they did in 2009.