Last week I wrote a few times about the impact of social media marketing on SEM and posted about some search engine marketing companies that were sharing their opinions regarding social media and search.
One of them was UK-based Click Consult (read the post here), that offers SEM services but also other Internet marketing services.
I decided to interview them about what is called ‘social media optimization’ (SMO).
Recently, I read a post by Mark Haslan on the small business and graphic design news blog of OvernightPrints called ‘Improving relevance, targeting can boost marketing ROI’, based on some recent data from eMarketer.com.
Since it’s about relevance and customer-centricity I decided to cover it.
Consumers are bombarded with an infinite number of advertisements and
promotional messages. So, if something does not seem relevant to them,
they immediately discard it.