Rick Liebling: it’s time to look at Consumer ROI and collaborate with consumers

RickLiebling The days of pushing ads, pulling consumers to websites or chasing consumers to assorted Social Networks are over. It’s time to collaborate with consumers to make goods and services better and more relevant.

Contributor Ambal Balakrishnan interviewed Rick Liebling, Global Director of Client Management at marketing communications agency Taylor and blogger at Eyecube about his marketing trends and predictions for this year.

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Ning launches Facebook App

A few days ago Ning, one of the platforms that enables you to create your own social network, launched its Facebook App.

This enables Ning network “owners” to allow their members and others to share the content they created or found on a Ning network via Facebook. Earlier, Ning did the same with Twitter.

Owners of a Ning network can easily set up the Facebook App, as we discovered when installing it on “our” Social Marketing Forum network.

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