Twitter: the number of tweets grows (but does anyone care?)

I guess that by now everybody has read Twitter’s blog post and other sources saying that the number of tweets is growing, some of them shouting out how much people tweet these days.

Tweets, those timely bits of information, have found a special place in today’s global network of people. It is simple to use Twitter. The micro-blogging platform is accessible and great to inform your followers or friends about what you’re doing, thinking, bookmarking, blogging about, etc. Twitter also has that community building aspect that is missing in IM and SMS, other ways to chat or share information.

Those are not the only reasons for the success of Twitter. There is the effect one tweet can have: speed, reach (the power of retweets), global spread, you name it. On top of that, Twitter can be accessed through more than 50,000 third party Internet and mobile applications, giving users enough flexibility. 

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Movie marketing: impossible without YouTube?

Earlier this week, AdvertisingAge posted an interesting article regarding the important role YouTube today plays in the movie marketing business.

Like other businesses, entertainment business too relies on effective marketing to reach a wider audience base. With numerous films being released worldwide, it is important to create curiosity for the film in the minds of the audience. Google’s video site – YouTube is now helping them in this endeavor.

Some thoughts.

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