Ambal Balakrishnan interviews Seth Godin on his new book ‘Linchpin: Are You Indispensable?’

Ambal-Balakrishnan What is a linchpin? Dictionary defines linchpin as – A locking pin inserted in the end of a shaft, as in an axle, to prevent a wheel from slipping off.

Seth Godin has titled his new book as Linchpin (referring to a person). Who are Linchpins? Linchpins are the essential building blocks of great organizations. Like the small piece of hardware that keeps a wheel from falling off its axle, they may not be famous but they’re indispensable. 

These people invent, lead (regardless of title), connect others, make things happen, and create order out of chaos.

Our contributor Ambal Balakrishnan recently invited Seth Godin to discuss his new book Linchpin: Are You Indispensable? and to share his insights with the visitors of her blog. Now, Ambal shares them with us too.

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Email marketing: have the benefits changed and how?

Most businesses today use email marketing. I remember the days that I gave presentations to companies to persuade them to start with email marketing. For younger marketers email marketing might sound like a ‘natural thing’ but I can assure you that it took a long time and much effort to get companies using it.

Yesterday, while backing up some files, I found back some texts, I wrote ages ago to explain the advantages of email marketing to marketers that didn’t use it yet. 

I decided to adapt them a bit (including some of the things we have learned about the integration of social media and email) and post them here. 

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