In the highly praised book Socialnomics, Erik Qualman, Global Vice President of Online Marketing at EF Education, describes the change that has happened in marketing philosophy:
Marketer’s Philosophy Yesterday
- It’s all about the sex and sizzle of the message and brand imagery.
- It’s all about the message; good marketers can sell anything.
- We know what is right for the customers – we are doing the customer a service because they really don’t know what they want.
- We develop products and messaging in house and then disperse them into public.
Marketer’s Philosophy Today