Guest post: New Marketer´s Philosophy – and a well documented case

In the highly praised book Socialnomics, Erik Qualman, Global Vice President of Online Marketing at EF Education, describes the change that has happened in marketing philosophy:

Marketer’s Philosophy Yesterday

  • It’s all about the sex and sizzle of the message and brand imagery.
  • It’s all about the message; good marketers can sell anything.
  • We know what is right for the customers – we are doing the customer a service because they really don’t know what they want.
  • We develop products and messaging in house and then disperse them into public.

Marketer’s Philosophy Today

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