branding Archives - Page 4 of 5 - Social Email Marketing

The different steps in a social media marketing campaign: an interview

You probably know that I have been saying that email marketing, social media marketing and every other form of marketing you can imagine should be a part of an encompassing marketing strategy, enabling you to see the big picture (and the overall ROI), instead of focusing on the channels and media themselves.

Recently, I interviewed Bart De Waele. He’s a Belgian social media expert so you might have never heard about him before. However, his social media marketing and online reputation management company (one of his many ventures) is doing quite well.

I asked Bart to talk a bit about his views on social media marketing.

For starters, I asked Bart what, according to him, the different steps are that should be taken in a social media marketing campaign.

Understanding the connection between social media and Internet branding

Social media communication strategies are used by all types of companies (from one-person home businesses to multinational corporations).

The main goal of social media communication is consumer outreach, but an underlying concern is finding a way to woo fickle consumers with a believable brand.

Through the use of social media, companies add another layer of marketing to existing online marketing techniques.

Some companies also use social media marketing (SMM) as their first attempt at creating an Internet brand. Both types of companies use consumer trends from online marketing research to identify what consumers want.