Online reputation management Archives - Social Email Marketing

Online reputation management and ‘negative’ social media comments: how not to deal with them

Today, whatever people say can find its way online, and it can seriously affect a business in a positive or negative manner; this is precisely why ‘online reputation management’ garners so much significance.

I have tackled the importance of dealing with criticism on social media a few times before but recent experiences have shown once again that there is a thin line between “respecting the rules of dealing with criticism” and losing your temper (that’s normal, you’re human, we all have our days but some days it’s better to shut up).

The different steps in a social media marketing campaign: an interview

You probably know that I have been saying that email marketing, social media marketing and every other form of marketing you can imagine should be a part of an encompassing marketing strategy, enabling you to see the big picture (and the overall ROI), instead of focusing on the channels and media themselves.

Recently, I interviewed Bart De Waele. He’s a Belgian social media expert so you might have never heard about him before. However, his social media marketing and online reputation management company (one of his many ventures) is doing quite well.

I asked Bart to talk a bit about his views on social media marketing.

For starters, I asked Bart what, according to him, the different steps are that should be taken in a social media marketing campaign.