buzz Archives - Page 2 of 4 - Social Email Marketing

One small post before I call it a day.

The people at Facebook have done what they promised to do a while ago: when going to the Facebook page of my blog, I noticed that the traditional “x fans” has been replaced by “x people like this”.

I would have said “x people like this page”, to be that bit more precise. However, that’s a detail. I’m glad they finally got rid of the word fans.

Maybe many of you will find this stupid but to me, it matters. I never liked the word fans, and I explained why earlier in some posts. Being a fan of someone or something always brings to mind the image of a crowd cheering their favorite whatever (which reminds me that one day I’ll explain why I don’t like the word crowdsourcing either, I’m picky, I know, but words matter more than many can imagine).

The word fans expresses an inequality for me and that’s exactly what I don’t like (have to admit I don’t like celebrity stuff that much either, as my aunt used to say “we all have to go to the bathroom now and then”).

I guess that by now everybody has read Twitter’s blog post and other sources saying that the number of tweets is growing, some of them shouting out how much people tweet these days.

Tweets, those timely bits of information, have found a special place in today’s global network of people. It is simple to use Twitter. The micro-blogging platform is accessible and great to inform your followers or friends about what you’re doing, thinking, bookmarking, blogging about, etc. Twitter also has that community building aspect that is missing in IM and SMS, other ways to chat or share information.

Those are not the only reasons for the success of Twitter. There is the effect one tweet can have: speed, reach (the power of retweets), global spread, you name it. On top of that, Twitter can be accessed through more than 50,000 third party Internet and mobile applications, giving users enough flexibility.