Digg Archives - Page 2 of 4 - Social Email Marketing

Genoo adds social media features to its lead management solution

Genoo, an “affordable” (read: relatively low-cost) web-based online marketing automation, lead nurturing and lead management platform, this week announced that its customers can now also measure the social media marketing impact in their campaigns.

The platform allows its users to add a range of social media capabilities into the micro sites, emails, etc. they use with Genoo to allow them to track leads that are sharing information with others.

I haven’t tested Genoo yet but, since they offer the possibility, I might give it a try soon.

Praise the lord: we have a newsletter!

The least you can expect from a blog that’s all about social media and email marketing is that it has social media presences and an email newsletter.

Well, the blog itself is a social media hub of course and then there is a Twitter account, since yesterday, there’s a Facebook page, there’s our Social Marketing Forum and we also have some stuff going on on Friendfeed, Digg, Delicious, StumbleUpon, YouTube and, well, some other places.

But where the heck is the newsletter? Well, it’s finally here and it goes out every Tuesday 10 AM EST. We started by asking people how they wanted to receive our newsletter, how often, etc. (yes, we did a survey before launching it).