Digital Identity – we create our selves!

Jonas Klit Nielsen In a recent post, I wrote that two of the most essential aspects of social media for me, are closely related: human beings or people on one hand and identity on the other. They might even be the same.

The post was about the human aspect, this one is about identity!

The homepage at, shows a huge monkey with a board in his hands. On the board, something is written.
Why a monkey? It’s not that important for this post, it depicts where we think social media are on ‘their’ evolution scale right now.  What’s important for this post, is the writing on the board. It says: “Life is not about finding yourself. Life is about creating Yourself!”.

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Hello, are you out there? Why it’s okay NOT to answer every time on social media!

Jonas Klit Nielsen I probably spend about 10 hours everyday, talking, working or thinking of the impact that social media have on us, what social media means, how we use it as individuals or as companies.

I often get asked what the most important thing to remember about social media is – if you as a company want to work and create value by using these new tools.

It comes down to two things, and they are very close related. 

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